Which Cybersecurity Stock(s) We Should Invest?

Since the outbreak of COVID, the stock prices of many remote working tech companies like Teams under Microsoft, Zoom and Anaplan have been skyrocketing. Of course cybersecurity as well because more companies need their employees to work from home and this is the good time for hackers and online thefts to steal your company or personal confidential information.

In my early career at the PR agency, my team consulted MessageLabs (later was acquired by Symantec) and Kaspersky. At that moment, there were not too many competitors in the market. The two key largest market players were McAfee and Symantec. But now, there are so many and they are even doing a very good job. This reminds me the retail brands like Levi's, Swatch and G2000. When I was young, they were very popular, however, they are outdated. The reason is simple - they don't innovate and stick with their old business models or products. This is another topic but if you want to invest in some popular cybersecurity stocks, you should consider Palo Alto (PANW), Cloudfare (NET), or Zscaler (ZS). I personally bought some stocks early this year and they are now nearly triple or even four times. However, the stock price of McAfee has been dropping while its competitors have been raising. It's time for some brands to think about how to reposition their brands and regain the market shares so as the stock prices.

Not all the brands with long-history are dying. Look at SAP, Cisco and Microsoft. They have been investing and innovating for new products to acquire new market shares. Palo Alto is very successful in terms of customer retention and acquisition. They have a podcast channel to interview their clients and senior executives. You may challenge me that there are many brands doing the same and interviewing their customers. But are they focusing on their own brands only or educational so that the listeners will continue to follow/subscribe their channels?

Many people asked me about my stock portfolio or advice. As a marketer, before investing in a stock, I would check the company's official website, social media platforms and other channels to see if they have new products with profitable pipeline. Otherwise, I might consider that stock to be a 'NoNo' or for short-term investment only.

It seems that more companies are requesting their employees to go back to the office. Some remote working software like Zoom might be affected as you can see their stock price recently. I, personally, however think that the stock price of cybersecurity companies will not go down much. At the end of the day, we are more reliable on digital world. We should be more aware of hackers or online thefts than physically thefts. Check out your (physical) wallet then your crypto wallet or online banking credit card expenses. If you were a theft, would you be eager to earn how to hack or rob someone on the street (bear in mind that both are illegal and I don't recommend. I just give an example here).

COVID is a revolutionary time in stock market. It's time to evaluate your portfolio and make some adjustment now!!